Andy Wei Hao, professor of marketing, management, and entrepreneurship at the Barney School of Business, is the 2024 recipient of the Humphrey R. Tonkin Award. This award honors a full-time faculty member for scholarly and/or artistic creativity.Hao is an educator of great vitality and distinction who has made significant contributions to his field.
A prolific scholar, he teaches areas that include principles of marketing, multinational marketing, market research, marketing management, and the global business environment. To that impressive list must be added supplementary research areas such as branding and e-marketing. What further distinguishes Hao’s career is the extent of his portfolio of published papers, many of them in notable journals, and some that have had a substantial influence on the field of marketing. His research is widely regarded as innovative, rigorous, and impactful.
“His work is extremely productive and of the highest scholarly quality,” states Irina Naoumova, professor and chair of Barney’s Department of Management, Marketing, and Entrepreneurship. Naoumova emphasizes that Hao has been instrumental in supporting the scholarly development of many of his Barney colleagues. “He has collaborated with them on several research projects, sharing the best academic publishing strategies, and he has been a true leader who well serves the research community and many professional organizations.”
Hao both organizes and participates in international and regional conferences and workshops, helps edit respected journals, writes book reviews, contributes chapters to books written by other professionals, and sits on several University committees. According to many of his peers, his research and literary contributions not only advance our understanding of international marketing and cross-cultural consumer behavior, but also position UHart as a leader in these areas of study.
“My colleague’s dedication to exploring these research streams has contributed to significant and actionable insights for practitioners,” says Hyunjung Lee, associate professor of marketing. “His multidimensional approach has enriched the academic community and influenced how we perceive and navigate contemporary marketing challenges.”